What does incremental innovation focus on in product development?

Incremental innovation primarily involves the gradual improvement and enhancement of existing products rather than introducing radical changes or creating entirely new offerings. By focusing on refining current products, organizations can make them more effective, user-friendly, and aligned with market demands. These improvements might include adding new features, enhancing performance, or increasing efficiency in production processes.

In contrast to approaches that center on radical breakthroughs or entirely new market categories, incremental innovation allows companies to leverage their existing knowledge and capabilities. This method often leads to less risk and lower costs because it builds on what is already familiar to both the business and its customers. It aligns with industry trends and customer feedback, enabling companies to stay competitive and responsive to user needs while gradually enhancing their product lines.