What does 'iteration' mean in the context of product realization?

In the context of product realization, 'iteration' refers to a repetitive process of refining a product based on feedback. This approach emphasizes the cyclical nature of product design and development, where each cycle—called an iteration—allows teams to incorporate input from users, stakeholders, or testing results to improve the product gradually.

This continuous loop of development and refinement is crucial in ensuring that the final product aligns with user needs and market demands. By iterating, teams can identify and address potential issues early on, making adjustments that lead to a better overall product. This iterative approach also promotes innovation, as it encourages experimentation and the exploration of different design options based on real-world feedback.

In contrast to a one-time process, which would imply a linear development approach, the concept of iteration emphasizes ongoing improvement. Presenting designs to stakeholders could be part of an iteration cycle but does not capture the essence of refining the product itself. Testing the product in the market might occur after certain iterations but is not the broader systemic approach that iteration embodies in product realization.