What is a user persona?

A user persona is a fictional character that embodies the characteristics, needs, motivations, and behaviors of different user types who may interact with a product. This persona is created based on research, data, and insights about real users, allowing designers and product developers to better understand their target audience. By utilizing a user persona, teams can focus on designing features and experiences that cater to the specific needs of these representative users, ensuring that the product is user-centered and relevant.

Creating user personas enables stakeholders to visualize their target audience, facilitating discussions and decision-making throughout the product development process. This method helps ensure that the product resonates with users and meets their expectations, thereby enhancing usability and satisfaction.