What is the focus of user experience (UX) in product design?

The focus of user experience (UX) in product design centers on usability, accessibility, and user satisfaction. This encompasses how easy and intuitive a product is to use (usability), ensuring that everyone, including people with varying abilities, can access and benefit from the product (accessibility), and the overall contentment and positive feelings users derive from interacting with the product (satisfaction).

In product design, a strong emphasis on UX means considering the entire journey of the user, from initial engagement to long-term interaction. It prioritizes understanding users' needs, preferences, and even challenges they may face when using the product. Therefore, a well-designed product not only looks good but also functions seamlessly, providing a meaningful experience that meets users' expectations and enhances their interaction.

While aspects such as cost efficiency, visual appeal, and marketability are important in the overall product development process, they are not the primary focus of user experience. UX is about creating products that resonate deeply with users, ensuring that they find value and ease of use throughout their experience with the product.