What is the primary focus of lean product development?

The primary focus of lean product development is to maximize value by minimizing waste. This approach emphasizes optimizing resources, time, and effort to streamline the development process, ensuring that every component contributes directly to customer value. Lean principles encourage continuous improvement and iterative feedback, which helps teams eliminate unnecessary activities, reduce delays, and enhance overall productivity.

By minimizing waste, businesses can focus on delivering high-quality products that meet customer needs without excess resources or time spent on non-value-adding tasks. This philosophy aligns closely with customer satisfaction and efficient use of materials and labor, ensuring that the end result not only reflects customer desires but is also produced in an efficient manner.

The other options do not align with the core principles of lean product development. For instance, minimizing costs through outsourcing may lead to reduced quality or loss of control over the development process and does not inherently address waste or customer value. Speeding up the production process might lead to rushed work and increased errors rather than a thoughtful optimization of the development lifecycle. Increasing product features and complexity could lead to additional costs and potential waste, contradicting the lean mindset of simplicity and focus on value.