What role does a project manager play in product realization?

A project manager plays a crucial role in overseeing the product development process during product realization. This entails coordinating various aspects of the project, including managing resources, timelines, and budgets, while ensuring that the development team adheres to project specifications and objectives. The project manager acts as a central point of communication among different stakeholders, facilitating collaboration and problem-solving to keep the project on track.

In this role, the project manager ensures that all phases of the product development cycle, from conception through design and production to market release, are executed efficiently and effectively. This oversight helps in mitigating risks, addressing challenges that arise, and aligning the project's goals with stakeholder expectations.

While defining product features, conducting market surveys, and handling customer service are all important tasks in the realm of product realization, these responsibilities typically fall to different roles such as product managers, market researchers, and customer service teams rather than being central to the project manager's role. Thus, the project manager is primarily focused on the comprehensive management of the product development process.