What role does quality assurance play in product realization?

Quality assurance plays a crucial role in product realization by ensuring that products meet defined standards. This involves a systematic process of evaluating various aspects of production to guarantee that each product is consistent with the specified requirements, regulations, and expectations. By implementing quality assurance practices, organizations can identify and rectify defects or issues early in the product development cycle, which not only enhances product reliability but also boosts customer satisfaction. Adhering to quality standards minimizes the risk of failures, thus reinforcing the company’s reputation and potentially leading to increased market share.

The process of quality assurance is not directly focused on cost reduction, though it may indirectly contribute to reduced costs by preventing defects and minimizing rework. Its focus is primarily on maintaining and improving quality, rather than on handling marketing strategies or customer service interactions, which are separate functions within an organization.