Which phase of product realization emphasizes ideation and concept development?

The phase of product realization that emphasizes ideation and concept development is the Concept Phase. During this stage, the focus is on brainstorming and generating creative ideas that can be developed into viable product concepts. It is characterized by activities such as market research, identifying customer needs, and exploring various possibilities for design and functionality. The goal is to crystallize a clear concept that can serve as a foundation for further development.

In this phase, teams work to define the scope of the product, create initial sketches or models, and gather feedback to refine the ideas. By concentrating on ideation, stakeholders can ensure that the concepts are not only innovative but also aligned with market demands and technical feasibility. This sets the stage for the subsequent phases, where these ideas will be developed into detailed designs, prototypes, and eventually into a market-ready product.