Which stakeholders are typically involved in the product realization process?

The product realization process is inherently collaborative and multidisciplinary, involving a diverse range of stakeholders to ensure that a product is successfully developed and meets market demands.

Designers and engineers play a crucial role in translating concepts into viable products. They focus on the technical aspects, ensuring that the design is functional and feasible. However, to create a product that truly resonates with consumers, marketers are essential as they understand the target audience and help position the product in the market effectively. Manufacturers are also critical, as they bring the design to life, ensuring production processes are efficient and that the product can be produced at scale while maintaining quality. Finally, end-users provide essential feedback and insights that help refine the product to better meet their needs and preferences.

This comprehensive involvement of various stakeholders allows for a holistic approach to product development, addressing not just the design and engineering aspects but also market viability and consumer satisfaction. Each group's input is vital to minimizing risks and enhancing the chance of a product's success in the marketplace.