Why is time-to-market critical in product realization?

Time-to-market is a crucial factor in product realization because it significantly influences a product's financial success. The quicker a product is developed and launched, the sooner it can start generating revenue. The market landscape is often competitive and can change rapidly; therefore, delaying the introduction of a product can result in lost market opportunities, where competitors may capture the market share or consumers may turn to alternative solutions.

A shorter time-to-market can also allow for a stronger alignment with consumer demand and trends, which increases the likelihood of the product's acceptance and sales performance. Moreover, getting a product to market quickly can enable companies to capitalize on emerging technologies or market needs before they become saturated.

In essence, the financial success of a product is heavily intertwined with how swiftly it can be brought to market, making time-to-market a pivotal factor in the overall strategy of product realization.